The Ivy Lee Method: Simple Methods From The Foundations Of Modern Productivity
The Ivy Lee Method is a revolutionary patented technology that automatically creates original content for the web — without needing a single new word. List of Ivy Global partner companies.
Ivy Lee (1877–1934) was a PR Executive in the early 1900s. He is responsible for helping companies such as AT&T, DuPont, and General Electric craft the perfect media message to appease the public and to gain their acceptance.
Ivy Lee created a practical system for creating what he referred to as Press Releases. Ivy Lee’s system outlined the following simple steps. He would receive a request for information from the Press. He would then gather all the
In this excerpt from The Ivy Lee Method, Steve Olenski presents the ebb and flow of the classic AIDA copywriting formula, developed during the early 20th century.
Becoming successful and getting more done isn’t easy. It takes a lot of work on your part. Fortunately, there are things you can do to make your day go smoother and produce results. This article provides some great tips to help you get more done.
The Ivy Lee Method was created for a businessman named Charles Schwab. He was considered to be one of the richest men in the world by 1918.
He was the president of the Bethlehem Steel Corporation, the largest shipbuilder and the second-largest steel producer in the U.S. at the time.
Lee was a generally known businessman himself and Schwab, being the businessman that he was, wanted to improve his firm’s performance.
The story goes that Schwab brought Lee up to his office and told him to “Show me a way to get more things done.”
Lee responded, “Give me 15 minutes with each of your executives,”
“How much will it cost me?” Schwab asked.
“Nothing,” Lee said. “Unless it works. After three months, you can send me a check for whatever you feel it’s worth to you.”
How does the Ivy Lee Method work?
As agreed, Lee spent 15 minutes with each executive and explained the simple method he came up with for achieving peak productivity. This is what he told them.
- At the end of your workday, write down six tasks you want to achieve for the next day. Do not write down more than six.
- Prioritize those 6 tasks, ordering them from least to most important
- When you come to work tomorrow, only focus on the first task. Do not work on anything else until you’ve finished it.
- Then move to the second task, finish it, and so on. Move any unfinished tasks to a list of six new tasks for tomorrow.
- Repeat this process every day you work.
Why does this method work?
1. Takes you to focus on prioritization
Focus on one thing and allows no place for multi-tasking. Many people think multitasking is a good idea when in reality it is not.
And with only 6 tasks you can do for the day, prioritized correctly, you have no choice but to focus on what’s most important, not what’s most urgent.
Lots of people love multitasking so this method may be hard for some as it was for me when I first started.
Come up with 6 important tasks, finish one before moving on to another, repeat! Plus, the simple method makes it easier to get back on track when you’ve been met with daily distractions.
2. Lets you start the next day with less worry
Sometimes getting out of bed or off the couch and starting is the hardest part. This method takes away the hard part. Plus you may go to bed with a little bit more confidence and sleep better knowing exactly what you’ll be doing when you wake up!
On top of that, trying to make your to-do list in the morning could be a little difficult. You’ve had quite a few hours away from your desk, in which you’ve had to sleep, make dinner, deal with the kids, or whatever home-life distractions you may have.
his break away from your desk could make you remember less about the things you accomplished yesterday, and kick you out of your work.
Whereas, if you create your to-do list the night before, everything you’ve done for the day is fresh in your mind. You’ll be more likely to make informed decisions about the steps you need to take tomorrow to get to that ultimate business goal.
3.Requires you to make tough decisions
The single best thing to do when you have too many ideas is to prune your ideas and trim away everything that isn’t necessary. Constraints can make you better.
Lee’s method is similar to Warren Buffett’s 25–5 Rule, which requires you to focus on just 5 critical tasks and ignore everything else. If you commit to nothing, you’ll be distracted by everything.
This strategy has been incredibly useful for me: as a writer, I can waste three or four hours debating what I should write about on a given day. If I decide the night before, however, I can wake up and start writing immediately.
The exact opposite is true. Having fewer priorities leads to better work. Study world-class experts in nearly any field — athletes, artists, scientists, teachers, CEOs — and you’ll discover one characteristic that runs through all of them: focus. The reason is simple.