How To Plan And Create Social Media Schedule And Strategy
I am growing on my social media journey and also working on my blog and business and I am determined about my 2021 will be the best for me and everybody.
Here, after working, reading, and watching lots of social media research now finally came with a strategy that is going to help me grow my social media.
Here are 5 steps you need to develop a social media strategy
1. Choose goals that align with business objectives
If you know what you want on your social media then you are one step ahead.
Social media goals should align with your overall marketing objectives.
Plan what you want to post, how you want to convey to the audience, and when and how you want to post on your social media.
2. Research, Research, and More Research
It’s nothing wrong with looking for some inspiration online and make your social media more and more convincing to your audience.
Look to the internet, Pinterest, or use a pen and paper and write down whatever comes to your mind then, make it a reality.
3.Learn About Your Audience
Check your social media account analytic to get an understanding of your audience. That way you can create content that they will like, comment on, and share.
you should know things like:
- average income
- Typical job title or industry
4. Know your competition
Knowing what your competitors doing and how to create social media content. A competitive analysis allows you to understand who the competition is and what they’re doing well.
What all platforms they are more active and getting more interaction with the audience accordingly you can try to get more interaction of the audience from other platforms.
5. Organizing and managing a posting schedule
Once you have an idea of the types of content you’re going to post, it’s time to create a posting schedule.
As you decide which social networks to use, you will also need to define your strategy for each.
Take a look at what days and times they were posted and on which platforms.
- Facebook pages: 1–2 per day
- Twitter: 3–10 times per day
- Instagram: 1–3 times per day
- Instagram Stories: 2–5 times per day
- Pinterest: 3–20 times per day
- LinkedIn: 1–2 times per week